Indiana frozen pizza trends, according to Instacart data
In honor of National Pi Day (March 13), Instacart looked into one of Indiana and America’s favorite pies by digging into its 2025 frozen pizza ordering data to uncover how consumers across the country are enjoying pizza night, from the most popular flavors nationwide to the states that stock their freezers the fullest.
Key Takeaways:
- Pepperoni is America’s undisputed favorite slice. It accounted for 43% of all frozen pizza items sold in 2025 — more than cheese and supreme combined — making it the clear champion of pizza night nationwide.
- The Midwest is frozen pizza country. Wisconsin leads the nation in ounces of frozen pizza purchased per customer, ordering 113% more than the national average, with North Dakota, Iowa, and Minnesota close behind.
- Pizza night is getting more adventurous. Mexican/Taco pizza was the fastest-growing type in 2025, with other flavors like Hawaiian, Chicken Alfredo, and Chicken Bacon Ranch also gaining share.
- Crust preferences are shifting back to indulgence. Detroit-style crust grew 38% year-over-year in share, while Cauliflower Crust declined by 14%, suggesting consumers are leaning into classic, crispy, comfort-forward slices in 2025.
How Indiana Ranks Among America’s Most Pizza Loving States
Some states take pizza night more seriously than others. Measured by ounces of frozen pizza purchased per customer in 2025, Wisconsin takes the crown as our most frozen pizza-loving state, ordering 113% more per customer than the national average!
Indiana ordered 54.90% more ounces of frozen pizza than the national average, ranking as the #7 most among all states.
The rest of the top five is a very Midwest-friendly lineup: North Dakota (82% above average), Iowa (63%), Minnesota (63%) and Missouri (60%) round out the top five. If you’ve ever suspected the Midwest has pizza night down to a science… consider this your confirmation.
Pizza My (Pepperoni) Heart
When it comes to frozen pizza, one topping stands alone — and it’s a runaway win. Pepperoni is the clear No. 1, making up 43% of all frozen pizza items sold on Instacart in 2025. Cheese follows at 27%, with supreme/deluxe taking third at 11%. Consumers may love variety, but the freezer aisle still belongs to the classics. Sometimes, you just can’t beat the original!
Turning Up the Heat: Fastest-Growing Pizza Types
Pepperoni may hold the crown, but pizza night is getting more adventurous. The fastest-growing pizza type in 2025 was Mexican/taco, followed by supreme/deluxe and pepperoni & sausage…