If you judge a bakery by its exterior, you’re going to miss out on some of life’s greatest pleasures.
Long’s Bakery in Indianapolis looks like the kind of building that could house literally anything except a legendary donut operation, yet here we are.
Here’s what nobody tells you about truly great donuts: they don’t need fancy packaging or clever marketing to make you fall in love with them.
They just need to be so ridiculously good that people can’t stop talking about them, which is exactly what’s been happening at Long’s Bakery for more than five decades…