“Smalls Sliders to break ground on St. Johns County location, targets mid-May opening,” read the headline of an article published today by the Jacksonville Business Journal. The long-awaited debut of the Drew Brees-backed slider chain is imminent.
Breaking ground is the familiar term for it, but Smalls Sliders has its own term of art. It’s called a Can Drop: the event when Smalls Sliders’ distinctive shipping-container-style modular structure is dropped into place.
“Our Can Drop happens on St. Patty’s Day,” said William Cone, a franchisee bringing Smalls Sliders throughout the area and beyond (up next, The Villages!), on Friday. “It builds up a lot of hype. You can drive by at 7 a.m. and there’s nothing, and then drive by at 8 a.m. and there’s the whole restaurant.”…