A Tampa developer is rolling out a roughly $15 million makeover of the former Hall on Franklin, with plans to turn the landmark Yellow Brick Row building into “1701,” a multi-concept dining, bar and nightlife hub. The vision calls for several restaurants and late-night venues spread across the property, a move that could give a long-targeted corner of Tampa Heights the kind of after-hours energy city leaders have been hoping for.
According to the Tampa Bay Business Journal, the project would convert the old Hall on Franklin into a retail-and-dining complex called “1701” with a mix of restaurants and bars and an estimated price tag near $15 million. The outlet reports that a Tampa developer is taking over the space previously occupied by the Hall on Franklin to build out the new concept.
Plans and concepts
The first confirmed tenant is Hail Mary Social Club, a sports-bar-turned-late-night concept led by partners including Dor Haim and others, with chef David Reyes set to run the kitchen, according to Creative Loafing Tampa Bay. That outlet also points to window clings and marketing materials teasing two additional concepts: Uno Mas, a taqueria and lounge, and Boogie Heights, a retro dance hall. Together, the tenants are designed to give the building true day-to-night flexibility, from tacos and casual hangs to a full-on dance floor.
Design and partners…