Tucson restaurants and sports bars are preparing for bigger crowds as the University of Arizona men’s basketball team enters the NCAA Tournament, with some places opening early and adding new features to handle the rush.
As March Madness tips off, business owners say Wildcat fans show up in full force when Arizona plays—and this year, expectations are especially high.
“It’s a huge part of our business, and it’s really exciting. It’s a great time of year. There’s lots of energy, and I think there’s even more hype and energy this year. There’s high expectations,” said Richard Pfeiffer, owner of Gentle Ben’s…