“I am very encouraged and very hopeful that there is a path forward,” the facility’s board director said.
To try to find a solution to the Jefferson Center’s financial predicament, the city of Roanoke plans to hire a management company to run the facility.
The city, which owns the Jefferson Center building, would pay the management firm — which in turn would oversee the day-to-day operations, market the facility’s events and shows and accept responsibility for the building’s upkeep.
“The goal is to increase building use, improve financial oversight, and explore new programming, partnerships, and revenue strategies,” the city wrote in a statement provided by spokesman Adam Fajardo…