Fayetteville native Michael Aazam, a freshman at UNC Chapel Hill studying business administration with a focus in marketing, is already leveraging real-world experience that many marketing majors don’t gain until. This summer, he’ll be returning home to formalize a project that he first started working on as a junior in high school.
When his parents opened Fayetteville Wholesalers off of Bragg Boulevard, Aazam took the lead in managing the business’s social media presence. From there, he found a passion for utilizing social media to help other local small businesses drum up new customers via online exposure.
“I founded ‘Michael Markets Fayetteville’after identifying a critical economic hurdle in our city: the ‘awareness gap.’ In a high-turnover military market, local boutiques and restaurants are losing out to national chains not because of product quality, but because of a lack of sophisticated digital marketing,” shared Aazam…