ANAHEIM, Calif. — Protein is showing up everywhere in consumer products, from soda to chips. But “not all proteins are created equal,” Bryan Santee, chief commercial officer of PepsiCo, said at ExpoWest earlier this month.
“You walk the floor, everyone has a function,” Santee said of the vendors on the show floor. . “What’s going to differentiate in the future is backed by science and credibility with that consumer.”
PepsiCo wants to differentiate itself in a crowded field of functional ingredients by ensuring they’re backed by science while still prioritizing taste and affordability…