WORCESTER – Seven Worcester youth volunteers recently completed a “sticker shock” awareness campaign designed to deter adults from purchasing alcohol for minors and to reinforce the importance of ID checks by retailers.
The volunteers placed over 250 visible warning stickers directly on alcohol products as real-time reminders that providing alcohol to those under 21 years old is a crime that can result in legal, financial, and health consequences. They placed over 250 stickers across three participating retailers whose customer base spans multiple city districts: East Side Discount Liquors (129 Shrewsbury St.), Highland Liquors (121 Highland St.), and Mass Liquors (392 Chandler St.).
The volunteers also led working with retailers as part of the campaign.
Sticker shock campaigns are evidence-based and shown to interrupt risky decision-making, reduce social access to alcohol, and promote shared responsibility for youth safety and well-being…