Harveys stores in Lakeland to be rebranded to Winn-Dixie again

Two Harveys Supermarket locations in Lakeland will transition to Winn-Dixie Company stores, the grocer announced this week.

In all, seven Harveys Supermarket locations across Florida and southern Georgia will be part of the company’s brand transformation and the decision to bring its stores together under one name, according to a March 16 news release.

Latest moves by Winn-Dixie follows selloff of stores to Aldi

The move comes as Aldi sold the Winn-Dixie and Harveys Supermarket brands to a consortium of investors, but continues plans to convert some locations to Aldi stores.

Southeastern Grocers, under the new ownership of the consortium, continues to operate the remaining Winn-Dixie stores…

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