The American Advertising Awards is the advertising industry’s largest and most prestigious creative competition, recognizing creative excellence across all media. Each year, these awards attract more than 25,000 entries from students and professionals who submit their best work across the three-tiered competition. This year, the local awards were hosted by the American Advertising Federation Lansing Chapter on February 26, and Addis Enterprises won big!
The creative team at Addis Enterprises received eleven awards for a variety of projects and clients from Able Concrete to Jet’s Pizza. Awards won included a Bronze Award, two Silver Addys, six Gold Addys, a Judge’s Choice award, and the Best of Show Award (Professional), across categories as diverse as website development, branding, print design, video production, and 3D animation.
“I’m excited whenever we can bring our videos to the next level using animation,” beams AE Creative Director Tony Sabo, who was honored with a Judge’s Choice Award for his 3D-animated teaser trailer for the upcoming novel
The Vacancy. “It’s a unique and powerful way of storytelling that we’re really lucky to be able to offer in-house.”…