March 20, 2026 // Franchising.com // MYRTLE BEACH, S.C. – Assisted Living Locators today announced the opening of its Myrtle Beach–Florence office. The new location is owned and operated by Renee Messecar and will serve families throughout South Carolina’s Grand Strand and Pee Dee regions including Myrtle Beach, Florence, Conway, Sumter and surrounding areas by providing personalized, no-cost guidance through the senior living decision-making process.
Messecar brings more than 30 years of experience across health and wellness, personal care, and engineering, along with work supporting children of diverse abilities. Throughout her career, she has remained committed to helping others improve their quality of life.
Her personal experience caring for her mother during a transition to senior care gave her firsthand insight into how complex and overwhelming these decisions can be, inspiring her to guide families with compassion, clarity, and expertise…