From Harry Styles’ Pleasing to celeb-favorite Nude Project and Alo for the local yogis, fashion and lifestyle pop-ups are all the rage in Miami these days. As popular brands like Uniqlo, Skims, and Bombas plant their flags in South Florida, temporary pop-ups have become a reliable way to gauge interest in more permanent options down the line.
This weekend, it’s Los Angeles-based activewear brand Set Active’s turn to test the waters, and if Saturday’s turnout is any indication, there’s a rabid appetite for the brand to expand its footprint in Miami. Acolytes began lining up before the crack of dawn for a chance to snag pieces from the brand’s new Club Set collection, days ahead of its online drop on Wednesday, March 25.
“Been here since 5:30 a.m.,” one TikTok user captioned their video showing dozens of people sitting along a chainlink fence. Some sat on the sidewalk, others in camping chairs. Others snacked as they waited for the pop-up to open at 10 a.m…