Fiesta Fresh Market has gone viral on TikTok for highlighting local artists in-store
NEED TO KNOW
- Fiesta Fresh Market in Delaware hosts live acoustic concerts featuring local and Latin artists inside the grocery store
- Co-owner Jose Aguilar started the series in 2025, inspired by NPR’s Tiny Desk and his music industry background
- Performances shared on social media have gone viral, with one featured band gaining attention from Atlantic Records
Your new favorite artists might be next to the produce aisle, literally.
Fiesta Fresh Market in New Castle, Delaware, not only sells groceries, but it also amplifies local artists through its latest concert series.
Jose Aguilar, the co-owner of the store, was inspired to start the series thanks to NPR’s Tiny Desk, specifically after Aguilar watched Danny Lux’s performance in 2023 to celebrate Hispanic Heritage Month alongside a selection of Latin artists…