His work as a visual brand architect has taken him to some of America’s classic golf venues, including a pair of majors in Baltustrol Golf Club in New Jersey and Hazeltine National GC in Minnesota.
But Mark Schmitz never sold nickel cups of pink lemonade to golfers there as a boy.
“I grew up in Madison, a block away from the 17th tee at Odana Hills,” Schmitz said in a Zoom interview, referring to the most popular and most iconic of the four municipal courses under the City of Madison Parks Division’s umbrella. “When I was a kid, we would bring the little red wagon down to the corner. My mom would make a jug of pink lemonade. We had Dixie cups and we’d sell little cups of lemonade for five cents apiece. And then we’d go into the woods, find golf balls and sell them back to the guys who lost them on No. 15 for 25 cents a ball.”…