Pop-Tarts will launch a new line of toaster pastries featuring 50% more filling this April. The “Super Stuffed” collection will be available nationwide in three different flavors.
The product launch follows years of consumer requests for more filling in the traditional breakfast treat. Pop-Tarts, which is a brand under the Mars Snacking portfolio, designed the new line to provide a more indulgent snack experience.
The new lineup includes Strawberry Blast, Molten Lava Cake and Cinnamon Caramel. Strawberry Blast features a strawberry-flavored filling with icing and rainbow sprinkles, while Molten Lava Cake consists of a chocolate-flavored pastry with a fudgy filling. The Cinnamon Caramel variety includes a cinnamon caramel-flavored filling wrapped in a cinnamon pastry crust…