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- Netflix prices are rising again, hitting $27 a month (latimes.com)
Netflix has announced another round of price increases for its U.S. subscribers.
A company spokesperson explained that Netflix continues to offer a variety of plans to suit different needs, and as it adds more value through expanded content and features, price adjustments are necessary to support ongoing investments in quality entertainment and user experience.
The timing of this hike coincides with Netflix’s growing content offerings. Beyond its popular original films and series, the platform now includes podcasts, live events, and a selection of games. Notably, on Wednesday night, Netflix streamed Major League Baseball’s opening day game globally for the first time.
Michael Smith, a Carnegie Mellon University professor specializing in information technology and public policy, noted that these pricing decisions are increasingly driven by real-time consumer data rather than guesswork. “In the past, pricing often relied on gut feel, but today streaming platforms can closely monitor how customers react to price changes,” Smith said.
Following the announcement, Netflix’s stock closed Thursday up slightly over 1%, ending at $93.32.
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- Netflix prices are rising again, hitting $27 a month (latimes.com)