The Lab, a ski and snowboard shop, opened two years ago to serve as a seasonal hub for mid-Michigan’s snow sports community. And now it’s thriving.
LANSING, Mich. — After Summit Sports, an outdoor goods store, closed its East Lansing doors around five years ago, employees Dan Coppa, Alex Ludwig, and Nick Giera received countless calls from concerned customers. This steady stream of requests made one thing clear to the trio: Lansing had a lapse in its ski market.
“There [were] customers calling in the area trying to figure out where they could tune their skis, where they could get bindings put on,” Coppa said. “After enough phone calls, we were just like, ‘Maybe we could try to do this.’”…