Downtown Atlanta’s Georgia-Pacific Tower is on track for a serious identity shift, trading its reputation as a corporate fortress for a mixed-use life that includes hundreds of new apartments and a sizeable chunk of below-market housing. The plan would convert much of the company’s 51-story pink-granite headquarters into residential, retail and public plaza space while keeping a large portion as offices. City and company officials rolled out the affordability component this week.
Speaking at a “Future of Downtown” panel, Georgia-Pacific project lead Suzanne Maynard said about 30% of the planned roughly 400 residential units, more than 130 apartments, will be reserved at rents pegged between 50% and 80% of the area median income. Those specifics were shared Thursday evening, according to The Atlanta Journal-Constitution.
Project Scope And Partners
Georgia-Pacific first unveiled the redevelopment concept in September 2024. In that initial rollout, the company described a plan to turn the tower’s upper floors into more than 400 apartments, add roughly 125,000 square feet of retail and entertainment space, and preserve about 600,000 square feet of Class A office space anchored by Georgia-Pacific and Koch Inc., according to a release distributed via PR Newswire. The proposal also calls for a 35,000-square-foot central plaza with MARTA access and more than 2,100 parking spaces.
The tower itself is listed as a 51-story, 697-foot building at 133 Peachtree Street NE in the profile maintained by the CTBUH Skyscraper Center, underscoring just how prominent a presence this conversion would bring to the heart of downtown.
Timeline And Approvals
Atlanta’s Office of Zoning and Development has already signed off on a Special Administrative Permit, a key zoning step for the adaptive reuse of the tower, although no visible construction has started yet. Urbanize Atlanta reported on the permit approval…