GRAND RAPIDS, Mich. — Consumer habits are changing in the craft beer industry, prompting breweries in West Michigan to pivot their business models to stay relevant.
I sat down with several brewers in the Grand Rapids area, known as Beer City USA, to see how they are adapting to the shifting market.
In 2015, Michigan had around 200 craft breweries. While that number has almost doubled according to the Brewers Association, growth has slowed. The state has had around 400 breweries since 2019.
Grand Rapids staples like Elk Brewing, Creston Brewery, and Grand Rapids Beer Company are among those that have closed their doors…