Meet NewsChannel 10’s mascot Mr. Big 10

Mr. Big 10 is the larger-than-life mascot of NewsChannel 10.

Born and raised in Amarillo, Mr. Big 10 has spent years perfecting the art of hard work, community dedication and spreading joy wherever his boots take him.

Much can be said about Mr. Big 10’s roots in West Texas and his legendary ties to the Texas Panhandle. Some say he rode the Tornado of 1949, and there’s a rumor that he once caught Meredith Mike while fishing and threw him back in the lake. It’s also said that he can smell rain three counties away. What’s most important though, is that Mr. Big 10 believes in the power of local news to bring people together.

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