Enrollment growth persists in face of demographic cliff

At a time when universities nationwide are feeling the effects of a demographic cliff, Augustana’s fall 2026 admissions is projected to enroll 600 incoming freshmen and reach a headcount of 2,600 students by next school year.

Despite national declines in private four-year college enrollment due to the Great Recession at the end of 2007, Augustana’s numbers have been climbing in the opposite direction, including a record number of 615 freshmen last fall. The university’s projected growth is paired with high retention rates, including a percentage of 85.9% in the freshman fall class of 2025, the second-highest rate in Augustana history. As the university looks ahead to fall 2026, the increase raises questions about campus space and resources.

The challenge comes at a time when higher education is facing what is called the demographic cliff, a decline in school graduates and college applicants that began in 2025. An analysis by one higher education consulting firm shows projections of a 13% drop in 18-year-olds entering college between 2025 and 2041. The decline in enrollment, which was 15% between 2010 and 2021, is expected to increase, with some estimating that up to 80 additional colleges could close annually nationwide…

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