Augusta National Golf Club has long been one of the most — if not the most — mystical sporting properties in the world. Certainly the most in golf. The club holds most things tight to the vest, only to be revealed the first week of April every year when the world’s best golfers drive down Magnolia Lane.
But a peek into the club’s business is hiding in plain sight. The U.S. Patent and Trademark Office offers a look behind the curtain at any trademark the club has filed. There are many, and they come in all shapes and sizes.
As of this year’s Masters, Augusta National Inc. had 67 registered or pending trademarks with the USPTO…