After weeks of hints on social media, lil sweet treat has officially announced that its next location will be opening in Hoboken. The global dessert brand had been teasing the public with a March Madness-style “finalist” showdown between Hoboken and San Francisco after weeks of voting. As of Friday April 3rd, the founders have announced that Hoboken is up next for a lil sweet treat location.
The Announcement
The news was confirmed via a video across the lil sweet treat’s social platforms. Within minutes of the drop, local residents began commenting about their excitement.
“YOU PICKED OUR NEW STORE 📣📣 Finally revealing the winner of our March Madness challenge, we gave the power to YOU guys to vote on one of our next locations and the results are in… 🤭#lilsweettreat #MarchMadness #newstore #newlocation#greenscreen”…