Travis L. Williams built the HBCU All-Star into a movement

Five years ago, Travis L. Williams had a vision. Today, that vision fills arenas. As the CEO and founder of HBCU All-Stars LLC, Williams has spent half a decade building a national platform that puts Black college athletics at the center of one of sports’ biggest weekends. The 5th Annual HBCU All-Star Game Experience kicked off yesterday and runs through April 5 in Indianapolis, coinciding with Final Four Weekend, and it is the most expansive edition yet.

A season-long process

The road to the game starts well before tip-off. Since November, Williams and his national scouting staff have tracked more than 100 players across the MEAC, SWAC, CIAA, NSIAC, and independent schools including Tennessee State, Hampton, and North Carolina A&T. From that pool, 48 HBCUs will be represented in the game, with the nation’s top 24 players set to be announced on March 16.

“Our national scouts have done an amazing job watching these young men every week,” Williams said. “We’ve been able to recognize these outstanding players and coaches throughout the season with our weekly Player of the Week honors.”

More than a game

The week opened yesterday with the HBCU All-Stars Awards Ceremony and Reception at the Madam Walker Legacy Center, where student-athletes, coaches, and Indianapolis community leaders will all be honored. For Williams, the choice of venue was no accident.

“That name speaks loud,” he said. “That is intentionality about what it means to our culture and our community.”…

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