Connoisseur Media’s Anchorage Rock and Country stations teamed up for their annual St. Jude Children’s Research Hospital radiothon last week, raising more than $101,000 over two days through on-air storytelling, talent-driven appeals, and listener interaction.
K-BEAR (KBRJ) and K-WHALE (KWHL) anchored the campaign around patient family stories while emphasizing St. Jude’s practice of sharing research in Alaska and around the globe…