Every March, Austin transforms into a global meeting point for creativity, innovation, and storytelling—and SXSW continues to prove why it remains one of the most influential festivals in the world. This year, the energy extended beyond the screenings and panels, spilling into intimate conversations that offered a deeper look into the creative process behind independent film.
At SXSW, Studio 512’s Blake Haynes spoke with Wishful Thinking producers Dan Gedman and Matt Smith about the film, its journey, and the collaborative spirit that brought it to life. The conversation captured the thoughtful, behind-the-scenes moments that make SXSW a must-attend event for filmmakers and film lovers alike.
A SXSW Conversation Rooted in Storytelling
SXSW has long been known as a launchpad for bold ideas and emerging voices, particularly in independent film. In that spirit, Blake Haynes—representing Austin-based Studio 512—sat down with Gedman and Smith to explore the creative foundations of Wishful Thinking.
Rather than focusing solely on the finished product, the discussion centered on process: how ideas evolve, how creative teams collaborate, and what it means to bring an independent film into the world during a time when authentic storytelling matters more than ever…