(Photo by Mario Tama/Getty Images)
California Gov. Gavin Newsom’s administration has selected New York-based public relations giant Edelman for a taxpayer-funded campaign aimed at improving the state’s national image, KCRA3 in Sacramento first reported on Saturday.
The contract, valued at up to $19 million, was issued through the Democratic Governor’s Office of Business and Economic Development (Go-Biz) and is expected to run from April through the end of the year.
State officials say the campaign is designed to promote California’s economy and tourism while countering what they describe as “negative narratives” circulating online and in partisan media…