The J.M. Smucker Co. is unveiling redesigned packaging for its Smucker’s fruit spreads — the first visual overhaul in nearly three decades.
The new jars began hitting shelves this spring, building on the brand’s iconic ’90s-era design with bolder colors, larger fruit imagery and an expanded use of its signature gingham pattern.
The gingham — which has long been a fixture on the jar lid — extends to the front label as well. Each flavor gets a distinct color to improve on-shelf identification. The recipe and ingredients remain unchanged…