If you noticed the long line on Park Avenue this weekend, or you have a teenage daughter, you probably already know what just arrived.
The new Brandy Melville shop at 114 N. Park Avenue officially opened Saturday, April 4, taking over the former Lilly Pulitzer space.
Despite very little announcement from the company, crowds showed up anyway. Lines wrapped outside the shop for much of the day, with social posts showing the packed interior.
The location is now listed on the brand’s website, along with regular store hours: Monday through Thursday from 11 a.m. to 7 p.m., Friday and Saturday from 12 p.m. to 8 p.m., and Sunday from 11 a.m. to 7 p.m.…