The Winn-Dixie Company LLC is starting work on converting the Harveys Supermarket in Northwest Jacksonville, the second of the two Northeast Florida stores that will be rebranded.
The city is reviewing permits to renovate the 47,996-square-foot store at 5250 Moncrief Road W. and for a permit to change the signage to Winn-Dixie. The remodeling project is estimated at $873,700 and the sign, by Kenco Signs and Awning LLC of Holly Hill, is estimated at $4,500.
Essen Holdings Jacksonville LLC of Sunny Isles Beach owns the 6.3-acre property, which is at southeast Moncrief Road West and Soutel Drive, north of New Kings Road. The store was built in 1996…