Known as the “neighborhood sandwich shop,” Potbelly Sandwich Works is firing up its plans to bring its highly acclaimed toasted sandwich operation to Boise later this year.
At a Glance:
- Potbelly targets Boise for first Idaho location
- Company aims for 50 new shops nationwide in 2026
- Average unit volume reaches $1.3 million
“The neighborhood part is quite important. We are very connected, not just in name, but in practice,” which makes the Boise market a solid selection for what will soon be the chain’s very first Idaho location, said Jennifer Durham, Potbelly’s senior vice president of franchising and development.
“Boise checks all the boxes. It’s a high-growth, high-energy market,” said Todd Owen, director of franchise development for the company’s western U.S. territory…