As the owner of Boise’s Lemon Tree Co. sandwich chain, Jasson Parra is aware of the potential highs and lows of the restaurant business.
But he wasn’t fully prepared for early reaction to his new venture, Max and Louie’s.
Almost immediately after the brunch concept debuted at 175 E. 35th St. in Garden City, his staff faced a hungry onslaught. “We are getting crushed,” Parra confessed in a January text message. “I’m so grateful. Hands down the best and busiest opening I’ve ever experienced in the almost eight years we’ve been in business.”…