DAYTON, Ohio (WDTN) — A discount grocery store chain with several area locations is upgrading one of its private-label brands.
Save A Lot announced Monday that its private-label Hispanic brand is relaunching under a new name, “La Tierra de Sabores.”
According to the company, the brand includes items like adobo seasoning, corn masa flour, mayonnaise, plantain strips, tortillas and more.
Sally Fatzinger, vice president of Center Store Merchandising at Save A Lot, explained the rebrand and relaunch continues the company’s effort of quality and “culturally relevant products.”…