A Mesa shop owner is turning international candy and snack sales into a nationwide business by live-streaming on a social shopping platform.
Ahmad Ali, owner of Amigos Market, streams live sales directly from the store floor using an Arizona-based app called Whatnot.
After joining the platform five months ago, Ali has sold more than $35,000 in snacks and candy. The neighborhood shop, which previously depended on foot traffic, now reaches a national customer base…