The real estate market in Greenville, SC, has shown significant growth, particularly for younger generations. Gen Z and millennials in the area have seen their housing wealth grow by an impressive 329.60%, according the 2025 Realtor.com® Generational Wealth report.
This growth comes at a time when the path to homeownership has become more challenging. The median age for first-time homebuyers reached 40 in 2025, a notable increase from 30 in 1990. This shift is largely due to home prices rising nearly twice as fast as incomes and the time needed to save for a down payment stretching from 3 years to almost 10 years.
But for those who took the plunge in the South Carolina town, the reward has been sweet.
Greenville’s housing wealth for younger generations
Greenville, SC, stands out as a market where Gen Z and millennials have successfully built substantial housing wealth. These younger homebuyers in the region have seen their housing wealth grow by a total of $26.0 billion between 2019 and 2024. This significant increase underscores Greenville’s appeal as a location where real estate investments have paid off for these generations. As of March 2026, the median home listing price in Greenville, SC, was $319,901, nearly $100,000 less than the current national average of $415,450…