The employee, known as Stef, posted in-store rap videos wearing his uniform, leading to termination despite millions of views.
An Ashley Furniture sales associate in Memphis, Tennessee, turned his workplace into a rap studio – and lost his job for it. The employee, identified as Stef (TikTok handle @stefthechef831), created freestyle rap videos while wearing his store uniform, promoting recliners, sectionals, sofas, and mattresses with energetic, improvised lyrics. The clips went viral on TikTok, amassing millions of views. Weeks later, he was fired.
A compilation video posted by @mymixtapez on X, shows Stef rapping inside the Ashley Homestore on Summer Avenue, then cuts to a car selfie where he confirms his termination. “Yeah they fired me but I’m straight,” the overlaid text reads. The post has drawn over 500,000 views and thousands of comments, with many users criticizing the company’s decision and calling it a missed marketing opportunity.
In‑Store Freestyles That Rapped About Recliners and Sofas
The footage shows Stef inside the furniture store, wearing a pink short‑sleeved polo shirt with a name tag, wired earbuds, and a small microphone clipped to his collar. He faces the camera with animated expressions – squinting, smiling, and delivering lines with rhythmic intensity. Auto‑generated subtitles capture some of his lyrics: “Recliners and sectionals with a sofa come and get you one,” and “Come here, baby didn’t do what I told you.”
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In a second in‑store clip, he wears a blue‑and‑white striped polo, tattoos visible on his arms and hands. He gestures while seated near furniture, rapping lines about “motherfucking couch,” “mattresses too,” and “come get some matches us two.” The freestyles are improvised, high‑energy, and promotional in nature, directly naming products and encouraging viewers to visit the store…