ASHEVILLE, N.C. (WLOS) — A new outdoor music venue set to open in Asheville this summer has unveiled its new logo and announced several upcoming concerts.
Hellbender by the Orange Peel on Wednesday unveiled its new logo, created by local designer and tattoo artist Danny Reed. He is the owner and founder of Hot Stuff Tattoo, which opened in 2009, and he launched his outdoor apparel line Crooked Creek Holler in 2014.
“As soon as we had the idea for the name Hellbender, I thought of Danny [Reed] as the perfect artist to create the venue’s branding,” said Liz Tallent, one of the owner/operators of the Orange Peel and Hellbender, via a press release…