HUNTERSVILLE, N.C. — The Coca-Cola Company has joined 23XI as the exclusive beverage pPartner of Bubba Wallace and the No. 23 team.
The partnership builds on a relationship that began last year with Coca-Cola Consolidated that included branding on Wallace’s No. 23 Toyota Camry XSE and engagement opportunities on and off the track.
The partnership pairs one of NASCAR’s newest teams with one of the most recognizable and longest tenured brands in NASCAR…