Long-time Milwaukee entrepreneurs revive Simple Soyman, celebrated Wisconsin tofu manufacturer

Simple Soyman, a Milwaukee-based organic tofu manufacturer that shut down in 2024, is back in action.

When the 40-year-old business’ owners, Barb and R Jay Gruenwald, retired, Wisconsin lost what was likely its only organic tofu manufacturer. The brand could be found in some Milwaukee and Madison grocery stores and at Beans & Barley, a now-closed Milwaukee vegetarian cafe and grocery store.

Jim Neumeyer, previous owner of Beans & Barley and his wife, Olive Crane, decided they couldn’t let Simple Soyman fade away. He said the business appealed to him as a consumer who, for years, bought Simple Soyman products for the cafe…

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