The City of Hoboken has officially joined the HERO Campaign, a designated driver initiative, as the city prepares for Memorial Day weekend and the 2026 FIFA World Cup finals.
The launch kickstarts just ahead of MDW, as the National Safety Council estimates 393 people may die in motor vehicle crashes during the holiday period from 6 p.m. Friday to 11:59 p.m. Monday.
The partnership with the Hoboken Police Department, Hoboken Business Alliance, and the HERO Campaign is the first of its kind in northern New Jersey, according to Mayor Emily Jabbour.
“This partnership reflects a very simple but powerful commitment to make it easy and expected for everyone to choose a safe ride home with a designated driver,” she said…