Volunteer stampers took to their pink and red battle stations Tuesday morning as the first batches of valentines made their way through the Loveland Chamber of Commerce.
For nearly 80 years, the Sweetheart City has been leaning into its name via its decades-old valentine remailing program, which enlists volunteers to mark valentines that come through the city with a Loveland postmark and sweet annual message.
Stamping will take place during the next two weeks, with roughly 100,000 to 125,000 valentines estimated to come through the chamber’s stamping station from across the world, Loveland Chamber of Commerce President Mindy McCloughan said Tuesday.
Coloradoan history podcast: How Loveland became the Sweetheart City
The first valentine of the season ― which was ceremoniously stamped by 2024 Miss Loveland Valentine McKayley Lane ― came from Logan, Utah. As of Tuesday morning, the program had seen valentines from as far as Australia, Germany and Norway.