Why Gen Z Is Suddenly Obsessed With This Classic Beer From CO

Have you ever heard of the saying “What’s old is new again”? This saying has been around for quite some time and usually refers to styles and ideas that have long since passed.

However, it can also refer to drinks as well. When I was a kid, I remember many of my friends’ dads drinking one type of beer. Some liked Old Milwaukee, while most stayed with a local beer. Coors Banquet.

Of course, being a kid, I had to do what kids do and try drinking a beer. I couldn’t do it. There was something about it that just didn’t sit well with me. As an adult, I enjoy a beer or two, especially after mowing the lawn on a hot Northern Colorado summer day.

Speaking of Coors, they are making a comeback. It’s not like they ever left, but you would think that legal drinking age Gen Z’ers would be leaning more towards drinks such as White Claw or other alcoholic seltzer waters, right? Wrong…

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