Beer drinkers looking for a challenge now have a new option from Voodoo Ranger and Jeppson’s Malört. The two brands have released a limited-edition “Roulette IPA Pack” designed to test taste buds and curiosity alike.
Each six-pack includes four cans of Voodoo Ranger’s Juicy Haze IPA and two cans of a Malört-style IPA brewed exclusively for this collaboration. The catch? All cans are identical in appearance, leaving drinkers guessing which version they’ll get until they’ve taken a sip.
This is a perfect stunt for Malört, known for its distinctly bitter flavor originally created in Chicago during Prohibition. The brand leans into its infamous wormwood flavor profile with the clever tagline, “Do not enjoy. Responsibly.”…