(FORT COLLINS, Colo.) — NEWS: Street Media Group, a leading out-of-home advertising provider in northern Colorado, has been awarded a multi-year contract with the City of Fort Collins, Colorado. The agreement allows Street Media Group to market and sell out-of-home advertising space on Transfort’s public transit amenities, including buses, bus stop shelters, and bus stop benches.
The addition of 448+ advertising opportunities throughout Transfort’s public transit system further solidifies Street Media Group’s footprint in northern Colorado. The amenities made available for advertising in Tranfort’s system include 39 buses, 224 shelter posters, and 121 benches. Bus routes and stops thoroughly cover Fort Collins, with other regional stops in Loveland, Berthoud, Longmont, and Boulder. The expansive coverage offers advertisers exciting new demographics in the Front Range, capturing thousands of impressions every day.
The agreement also allows large format ads to be displayed on a portion of the bus fleet, marking an attractive new revenue share potential for the city. These oversized products offer considerably more advertising space than standard options traditionally permitted on the street and curb sides of the bus…