The first-of-its-kind business opened in Loveland in the summer of 2025. Not only elite cars that “members only” can drive, but a high-end steakhouse/restaurant that is open to all
What is ‘Endless Garage’ in Loveland, Colorado?
Ever since I’d heard about Endless Garage coming to Loveland near Cracker Barrel, I’d been trying to wrap my head around what the business model is. After talking with their Elite Service Coordinator, Vittoria Malara, I think that I’ve got it.
As you look at the 25,000 sq-ft Endless Garage, the restaurant/members area is on the right, while the storage and maintenance of cars is on the left.
At Endless Garage, they have 65 memberships, costing $65,000. Each member then pays $2,800/month to get 5,000 points; those points (which members can also buy more of ) are used to reserve time with one of their upwards of 25 elite vehicles.
Points can rollover, month-to-month, giving members the option of reserving more time with the given vehicles. There is no limit on miles that members can put on a car while it’s in their possession, and there is the option to have a vehicle delivered (at an extra cost.)…