The sale of Fort Collins’ Old Firehouse Books reveals how intangibles influence the book business

FORT COLLINS

From her perch behind the counter at Old Firehouse Books, Teresa Steele recently noticed a young couple wander into the store from the tea shop next door and move among the shelves chatting about the titles they’d read, or wanted to read.

Observing customers and catching wisps of excited conversation are just a couple of the satisfying perks of overseeing this anchor of the city’s historic Old Town, where retail and relationships often converge…

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