BOCA RATON — With no official notice other than a cryptic Facebook and Instagram page, the organizer (or organizers) of the annual Boca Bash have just one reminder for those planning to attend — don’t forget your floaties.
The event sells no tickets and has no public relations or marketing strategy or any advertising firm driving publicity. But once again, Sunday’s event promises to bring thousands crammed onto Lake Boca for a day of boating and boozing in what has mushroomed into Palm Beach County’s unofficial biggest water celebration.
“There is no real organizer for the event,” Boca Raton spokesman Mark Economou wrote in an email to Th e Palm Beach Post. “This is just something that happens the last Sunday of April.”
What makes it a challenge for both the city and the neighboring The Boca Raton resort is that the event has no affiliation with either, so they can’t do much about the planning.
“Keep in mind, ‘Boca Bash’ is NOT a city event, NOT a city-sponsored event,” Economou said in his email.