It doesn’t get any more 305 than this. Pitbull, whose real name is Armando Christian Pérez, has announced a $6 million partnership deal with Florida International University.
The 10-year agreement will see FIU Stadium rebranded as Pitbull Stadium, making it the world’s first-ever athletics venue with an artist possessing the naming rights, FIU Director of Athletics Scott Carr said Tuesday during the official announcement.
The unprecedented collaboration includes multi-faceted marketing and promotional opportunities between Pitbull, a Miami native, and FIU – the only public Division-I institution in Miami.
“Renaming the stadium isn’t just about a name change. It’s about inspiring the community, creating opportunities and showing the world that with determination and a clear vision, anything is possible. We’re making history together, and we’re just getting started. Why dream when you can live it?” said Armando Christian Perez (Pitbull).
The agreement:
The artist will pay the school $1.2 million per year for five years, with the option for a five-year extension, ESPN first reported.