According to 2023 data from the Yale Program on Climate Change Communication, 72% of Americans believe global warming is happening. However, only 42% think it will personally affect them. “There’s much better awareness of climate change generally,” reiterates Michael Berkowitz, executive director of the University of Miami’s Climate Resilience Academy and former managing director of the Rockefeller Foundation’s 100 Resilient Cities. “But I still think we have a ways to go in terms of people really internalizing it.” One example can be found in the ultra-luxury real estate market.